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Pharma·AstraZeneca
Agile in a regulated environment - without breaking the rules.
Oncology Balkan Unit, 3 countries
We helped AstraZeneca's Oncology Balkan Unit break down silos between roles across Croatia, Serbia and Bulgaria, moving from top-down planning to cross-functional teams delivering measurable commercial outcomes.
+21%
Sales increase
+9pt
eNPS increase
3
Countries aligned
Challenges
- Roles working in silos with fragmented patient and clinical data
- Rigid top-down planning with no room for team input
- Leadership skill gaps in people management
Our approach
- Assessed the current way of working and picked pilot teams
- Delivered a tailored Agile Handbook and trained the core transformation team
- Scaled proven practices from pilot to cluster to full Balkan unit
Outcomes
- +21% sales increase across the Oncology unit
- +9 point eNPS lift from greater autonomy and engagement
- Improved customer service, faster decisions, better digital adoption
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