Coaching - selling hot air or real value?

"Coaching - that is just selling hot air." How can people who have never attended a coaching session have such a strongly formed - and negative - opinion?

What coaching actually is

Coaching is a partnering relationship with a client in a process that inspires them to think and be creative, and to maximize their potential. Not fancy, not sexy, not modern - a long and serious process for both sides.

A coach is a profession

It is not enough to have "coach" next to your name on social media. It requires proper education and years of experience.

What a coach does

A coach primarily listens. If they are good at their job, they listen like no one has ever listened to you before. You become the center of their universe. Through the right questions, the coach helps you become aware of your emotions and view them from different angles. You are the star. You are behind the wheel.

How to pick a coach

• Qualifications (ICF is the gold standard worldwide).
• Experience - how long, where, and with whom the coach has worked.
• Personal fit - best checked in an introductory session, which is usually free.