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How to prevent immediate layoffs when the business faces challenges?

Nemanja Cedomirovic-July 23, 2024-2 min read-2

Have you been affected by the recent wave of layoffs? What interests me more is what the situation looks like from the employer's perspective.

Common mistakes company owners make

  • Companies run by the "Serbian boss" principle - the boss takes the largest cut regardless of consequences.
  • Outsourcing companies operating on very low margins, hoping to catch one large client.
  • No cash reserves - business runs month to month.
  • No one-year planning; everything is short-term.
  • All eggs in one basket - no diversification.
  • Not optimizing existing work; instead bringing new people and working inefficiently.
  • Too many people on the bench.

What we do at Growit

  • Positive cash flow for at least 6 months in advance.
  • One or two cash loans (not activated) as a quick cover.
  • Several financial scenarios - we call them DEFCON states.
  • Constant optimization of work and utilization in the 50-70% range.
  • Deep partnerships and contracts that bring long-term stability.
  • Target EBITDA around 20%.
  • Working with both SME and BIG segments - not just one industry.

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