How we conquered Atlanta - a recipe for a 100% successful project start

We are proud to have been a key provider for implementing Agile in Coca-Cola marketing teams worldwide over the past four years.

User Story Mapping in Atlanta

A three-day trip to Coca-Cola HQ with 30 people in the workshop. Five different teams that had to work closely together, accustomed to only working within their functional silos.

Results

• Team members met in person for the first time.
• We set the project goal and mapped how each team contributed to it.
• All participants better understand user needs.
• We mapped risks at the project start.
• First version of the backlog with clear prioritization for each team.
• We mapped team dependencies and defined the initial MVP.
• Team agreements defined at the large team and specialized team level.

Recipe for a successful start

• Thorough preparation - detailed planning and materials in advance.
• Efficient communication - clear and transparent with all team members.
• User focus - constant consideration of user needs.
• Flexibility - quick response to changes.
• Shared goals - unifying teams around common priorities.